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I have years of design experience, including a strong background in UX within startup companies, and a thorough familiarity with all aspects of the product-building process.

Work Experience

2022 - 2023

Freelancer

UI/UX Designer 

Delivered high-quality UX/UI and graphic design solutions to diverse clients (for example Bagira Systems - several UX/UI projects, Wiz - conference presentations’ design and implementation).

 

Concurrently, contributed as a founding member of a startup in the toy market, driving initial design concepts and strategies (It eventually did not mature).

2012 - 2021

Fitness22 - App development company with over 40 million organic downloads worldwide

Head of Design

2016 - 2021 - Head of Design

  • Led a team of 5 designers in a fast-paced app development environment, managing UX/UI, marketing design, and animation. Spearheaded design projects from concept to execution, ensuring alignment with company goals and high user satisfaction. Fostered collaboration with Product Managers, Engineers, and Marketing teams, enhancing product functionality and user experience.

  • Collected users' needs to guide new feature development and design improvements.

 

2012 - 2015 UXI Designer

  • Responsible for the entire UI/UX creation process, from research to wireframes and final design

  • Developed the company's style guide and provided the detailed specification manual to the development team

Unicon Ltd - Website and graphics services

 Founder and Owner  

2006-2011

  • Established and managed a design firm, providing web and graphic design services to a wide range of clients.

  • Built and led a team of designers and developers, delivering projects that spanned UI design, branding, and web development. 
     

Among my clients were: cVidia, Mobixell Networks, Radview, Radware,  ENOVIA SmarTeam,  Siemens, SolarPath, Rnet Technologies, Sapiens, Cellex, DiviNetworks, StarVision, and more.

1993 - 2005

TTI Telecom International Int. - Communications service provider

Lead Graphic Designer  

  • Directed the creation of the company's comprehensive graphic materials.

  • Was involved in crafting presentations, including IPOs and international conferences.

Skills

  • Communication

  • Creativity  

  • Teamwork

  • Problem Solving 

  • Management

  • UI & Graphic Design

  • Wireframe

  • Prototype

  • Art Direction

Software

  • Figma

  • Sketch

  • Zeplin

  • Photoshop

  • Illustrator

  • HTML (basic)

Education

  • Visual Communication - Ort College 

  • HTML & Photoshop - John Brice

  • Therapeutic sports instructor - The Faculty of Education, Bar-Ilan University and Beit Issie Shapira

  • Student of a BA in Psychology - The Open University

Body & Soul :)

  • Open water swimmer

  • Runner

  • Drummer

  • Skipper

  • Miniature Gardens Designer

Recommendations will be provided when requested

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